4 Strategies for Community Building

Multifamily Executive

November 7, 2022


Keeping your renters engaged is critical not only for resident satisfaction, but also for long-term retention. Put simply: Residents who feel connected to their communities are just more apt to stick around.

It doesn’t stop there, though. According to property owners, engaged residents also care for their communities better—resulting in less wear and tear and a more attractive property overall.

“If a resident views a Tides property as a home, they are far more likely to have a higher pride of ownership over their units and the common areas,” says Ryan Andrade, co-founder and principal at Tides Equities, which owns multifamily properties throughout Arizona, California, Nevada, and Texas.

Does that mean you should throw a mixer or start grilling hot dogs by the pool each Friday? Maybe, but don’t dive in just yet. In today’s rental landscape—and particularly post-pandemic—residents’ needs are changing. Here’s what you can do to adapt.

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* The information contained herein is for general, informational purposes only and is not intended to constitute an offer to sell or buy any securities or other assets or promise to undertake or solicit business, and may not be relied upon in connection with any offer or sale of securities or other assets.

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